Thursday, June 30, 2011

Justin Timberlake is Bringing MySpace Back


Justin Timberlake played a digital age tycoon in 'The Social Network' and now the singer turned actor turned comedian is adding one more skill to his résumé -- he's taking a stake in the social networking site, MySpace.

After the once pioneering social networking site recently changed hands in ownership, Timberlake took a minority stake in the company, hoping that he could help the new owners, Specific Media, turn it around by creating a new skin for the site, according to 
The Hollywood Reporter.

Since the dawn of the Facebook era (documented in Timberlake's little known 'Social Network' flick), MySpace has seen a dramatic decrease in user numbers, a decline Timberlake is hoping to see point the opposite direction following Specific's $35 million acquisition of the brand.

So how will Timberlake lend his expertise? By giving the site a specific purpose -- a focus on music, developing new talent and further exposing existing talent.

"There's a need for a place where fans can go to interact with their favorite entertainers, listen to music, watch videos, share and discover cool stuff and just connect," Timberlake said in a statement. "MySpace has the potential to be that place ... I'm excited to help revitalize MySpace by using it’s social media platform to bring artists and fans together in one community."

Although Timberlake's title at the company has yet to be determined, he'll be getting down to business with the head honchos in no time.

"We look forward to partnering with someone as talented as Justin Timberlake who will lead the business strategy with his creative ideas and vision for transforming MySpace," Specific CEO Tim Vanderhook said.

No doubt that Timberlake has what it takes to bring the music (or the sexy) back to MySpace.

(Source: Popeater)

No comments:

Post a Comment